Messaging: the importance of quality in the routes used

Despite the decline in SMS usage between users, SMS based messaging continues to evolve and innovate at a speed that we have never seen before. One of the best examples of this is the messaging between software applications and people – A2P – Application-to-Person. Countless analysts predict that A2P messages will continue to grow at least until the end of the next decade.

A2P is a term used to describe the process of sending text messages from a software application to a mobile phone.

Companies can use A2P SMS to communicate with their customers, authenticate users to access the website, send alerts, mobile marketing campaigns, among other options.

At Go4Mobility we provide the best routes to various international destinations with high delivery levels (DLR) and detailed information on the supported Sender IDs.

Using Trust Routes/Links

One of the main reasons for using secure and trusted routes is the provision of two-factor authentication tokens – 2FA – Two Factor Authentication. One of the biggest complaints about 2FA by SMS is that the delivery rates are often very low.
The experience accumulated over the years shows that our delivery rates are successful in thousands of tokens sent. Rates exceeding 97%!

The importance of routes in sending SMS goes beyond the cost of sending SMS itself. Routes of dubious origin endanger not only the company but also the consumer itself: messages are delivered slowly, and some are not delivered at all.

Using this type of route known as “grey route traffic” can also endanger the security of your messages (as well as the content or details of the recipients), which can be intercepted, copied and even changed.

At Go4Mobility, we seek to increase the number of direct connections to mobile operators to ensure the quality of SMS channels by valuing reliable partners for sending them.

New Routes Available

The new routes in Mozambique with Tmcel and in Angola with Unitel are an example of our constant search to improve and optimize our services. These direct links with the largest local operators allow us to optimize our sender’s capacity and improve our TPS – throughput per second, providing the highest quality accredited routes to various international destinations with high delivery rates (DLR) and detailed information, including compatible and customizable senders.

Go4Mobility SMS Gateway

Go4Mobility presents an SMS Gateway that has high levels of throughput and is effective, safe and provides direct links to several operators and local partners, we guarantee that all Bulk SMS and OTP (One-Time Password), are sent through certified routes that have the best quality.