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Go4Mobility Expands to Oman!

We are pleased to announce the latest addition to our Value-Added Services (VAS) markets: Oman. 

As part of our strategic plan to increase our clients’ success in high-potential markets, expanding to Oman marks a significant milestone. 

Unlocking Oman’s Digital Economy: Telecom Advancements and eCommerce Growth

Key Facts about Oman's Communications Sector: 

  • Rapid Development: A rapidly developing telecom market with high mobile penetration rates and growing broadband infrastructure.

  • Governmental Support: Strong governmental support for digital transformation and innovation.

  • 5G Rollout: Ongoing investments in 5G rollout and enhanced connectivity.

With a population of approximately 4.6 million, Oman’s telecom sector is on a progressive trajectory with significant opportunities for growth.  
The mobile penetration rate in Oman exceeds 150%, and smartphone adoption is on the rise, driven by a tech-savvy younger generation. As the government prioritizes digital transformation through initiatives like Oman Vision 2040, the demand for convenient and secure digital payment solutions is increasing. 

eCommerce Market Insights for Oma

Market Size and Growth:

In 2024, the Omani eCommerce market is expected to generate revenue of approximately USD 391.7 million, marking a growth rate of 7.3% from the previous year. The market is projected to grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2028, reaching an estimated USD 493.9 million by 2028.

Dominant Categories:

  • Electronics: Lead the market, accounting for 23% of the total eCommerce revenue, driven by high demand for smartphones, laptops, and consumer electronics. 

  • Fashion and Apparel: Another significant category, holding 18.1% of the market share, with growing interest due to convenience and access to global markets. 

  • Groceries and Essentials: Accelerated demand, a trend bolstered by the COVID-19 pandemic, highlighting the importance of efficient delivery and quality products in this segment. 

Key Trends:

  • Mobile Commerce (m-commerce): Increasing smartphone penetration prompting businesses to optimize their platforms for mobile users. 

  • Social Commerce: Becoming more prevalent, integrating eCommerce functionalities into social media platforms to reach wider audiences. 

  • Personalization and Customization: Businesses leveraging AI to offer personalized shopping experiences and product recommendations. 

  • Sustainability and Ethical Practices: Rising focus, with consumers favoring eco-friendly and ethically sourced products. 

Overall, the Omani eCommerce market is poised for continued growth, driven by increasing consumer adoption, supportive government policies, and ongoing digital transformation efforts. Businesses that invest in user experience, mobile optimization, and sustainable practices are likely to thrive in this evolving market landscape. 

Mobile Payments Landscape in Oman 

Mobile payment adoption in Oman has surged, particularly driven by the COVID-19 pandemic, which accelerated the shift towards online shopping and digital transactions.  

Mobile payment services are increasingly integrated into everyday transactions, supported by a growing fintech sector and government initiatives promoting digital payment ecosystems. 

The Omani government has been proactive in promoting the fintech sector to enhance the online payment infrastructure. This includes encouraging the use of digital payment solutions and integrating advanced technologies to ensure secure and efficient transactions. 

Overall, the payment landscape in Oman is evolving rapidly, with a strong focus on digital wallets, payment gateways, and mobile payments, all contributing to the robust growth of the e-commerce sector. 

The Opportunity for Direct Carrier Billing (DCB) in Oman 

Why is Oman ideal for Direct Carrier Billing:

  • Large User Base: High mobile penetration and growing smartphone usage create a large user base for DCB. 

  • Mobile Payments Preference: Low credit card penetration, with many consumers preferring mobile payments, provides a significant opportunity for DCB to thrive. 

  • Supportive Environment: The government’s focus on digital economy development fosters an environment conducive to the growth of mobile commerce. 

Go4Mobility’s Role:

Go4Mobility has the right resources to make Direct Carrier Billing accessible to all content providers, regardless of distance and region.  

 Full access to all Go4Mobility markets is guaranteed by a single API integration. Through our API integration and partnerships with major local carriers, we deliver a reliable Direct Carrier Billing solution to a market with millions of users, generating endless revenue opportunities for our clients. 

Contact Us

Our commercial and technical teams are ready to assist you with monetizing your digital content in Oman.  

 Operating in the digital payments market, Go4Mobility is committed to driving sustained growth within the mobile payments market for online sellers and merchants, developing an increasingly convenient and secure experience for consumers. 

 For more information on Oman, its opportunities, standards, legislations or to learn more about Go4Mobility’s solutions and payment services, contact us at marketing@go4mobility.com or visit our contact page. 


eCommerce Analyzer
MarkWide Research
Mordor Intelligence
Times of Oman

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