{"id":6436,"date":"2019-12-12T12:00:11","date_gmt":"2019-12-12T12:00:11","guid":{"rendered":"https:\/\/go4mobility.com\/?p=6436"},"modified":"2020-04-06T17:40:59","modified_gmt":"2020-04-06T16:40:59","slug":"a2p-sms-os-tres-pontos-chave","status":"publish","type":"post","link":"https:\/\/go4mobility.com\/pt-pt\/a2p-sms-os-tres-pontos-chave\/","title":{"rendered":"A2P SMS – Os tr\u00eas pontos chave"},"content":{"rendered":"\t\t
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A2P SMS<\/a> – Os tr\u00eas pontos chave<\/strong><\/h1>

Em 1995, a m\u00e9dia de SMS enviados por utilizador era de 0,4 por m\u00eas. Vinte e cinco anos depois, o SMS veio transformar-se num elemento de comunica\u00e7\u00e3o di\u00e1rio, muito comum e familiar.<\/p>

Ultimamente, as aplica\u00e7\u00f5es de mensagens OTT, como por exemplo o WhatsApp e o Viber, t\u00eam ganho algum peso como P2P (person to person), no entanto as comunica\u00e7\u00f5es por parte das empresas para os seus clientes \u2013\u00a0A2P SMS<\/a> \u2013 continuam a progredir e a crescer cada vez mais.<\/p>

A entrega de A2P SMS continua por ser respons\u00e1vel da maior parte das comunica\u00e7\u00f5es? Quais s\u00e3o os pontos chave?<\/p>

1. O SMS \u00e9 r\u00e1pido, eficiente e seguro<\/strong><\/h2>

Talvez as principais vantagens do A2P SMS \u00e9 o facto da sua utiliza\u00e7\u00e3o ser universal, r\u00e1pida, funciona bem e em qualquer telem\u00f3vel, e s\u00e3o extremamente f\u00e1ceis de utilizar. Outra grande vantagem \u00e9 que o SMS funciona sem a necessidade de uma conex\u00e3o \u00e0 Internet em 4G ou 3G.<\/p>

O A2P SMS est\u00e1 muito bem implementado, o que o torna no canal que os consumidores mais preferem quando pretendem comunicar com as empresas.<\/p>

De acordo com uma pesquisa sobre o mobile por parte da\u00a0MEF<\/a>, o SMS \u00e9 o canal que as empresas mais confiam comparativamente com outros canais de comunica\u00e7\u00e3o – quase o dobro dos n\u00edveis de confian\u00e7a observados nas aplica\u00e7\u00f5es de email ou OTT.<\/p>

Com o olhar no futuro, o RCS, uma evolu\u00e7\u00e3o superior ao SMS, permitir\u00e1 aumentar o potencial do envolvimento das empresas com os consumidores, por\u00e9m a entrega via A2P continuar\u00e1 a ser o m\u00e9todo preferido para atingir o maior p\u00fablico poss\u00edvel.<\/p>

Porqu\u00ea? Porque os consumidores e as empresas pretendem comunicar desta forma, pois \u00e9 a maneira mais fi\u00e1vel de comunica\u00e7\u00e3o.<\/p>

2. Os smartphones mudaram o comportamento do consumidor<\/strong><\/h2>

\u00c9 verdade que as pessoas nas economias desenvolvidas t\u00eam mais possibilidades de ter smartphones e maior probabilidade de usar a internet e as redes sociais, do que as pessoas nas economias emergentes. A penetra\u00e7\u00e3o de dispositivos m\u00f3veis caiu em 76% nas economias avan\u00e7adas e 45% nas emergentes.<\/p>

O crescimento dos smartphones resultou numa mudan\u00e7a radical na forma de como as pessoas se comunicam entre si. Resumidamente, estamos cada vez mais habituados a comunicar espontaneamente atrav\u00e9s de voz e mensagens de texto. Uma consequ\u00eancia disso \u00e9 a mudan\u00e7a nas expetativas dos consumidores sobre como se comunicam com as empresas. Pretende-se notifica\u00e7\u00f5es precisas e pontuais quando uma encomenda ser\u00e1 entregue ou por exemplo saber qual o saldo que nos resta na conta banc\u00e1ria. E cada vez mais os consumidores querem que esta comunica\u00e7\u00e3o sejam em ambos os sentidos.<\/p>

3. O aumento do uso do A2P Messaging em empresas direcionadas para o cliente<\/strong><\/h2>

O A2P SMS \u00e9 uma maneira r\u00e1pida e fi\u00e1vel de alcan\u00e7ar os consumidores em qualquer etapa da sua intera\u00e7\u00e3o com uma empresa, o que torna este canal ideal para qualquer setor direcionado para o cliente.<\/p>

Em \u00e1reas como os servi\u00e7os banc\u00e1rios e financeiros, cada vez mais influenciadas pelas novas tend\u00eancias e startups, o atendimento ao cliente \u00e9 a chave para conquistar e fidelizar consumidores – n\u00e3o atingir uma qualidade de servi\u00e7o no atendimento ao cliente traz consequ\u00eancias graves. A Accenture estima que os custos associados \u00e0 mudan\u00e7a de clientes devido ao mau atendimento ao cliente seja de 1,6 bili\u00f5es de d\u00f3lares.<\/p>

Um relat\u00f3rio \u201cThe Digital Disconnect In Customer Engagement\u201d constatou que 52% dos clientes mudaram de fornecedor devido ao mau atendimento prestado por bancos, retalhistas e fornecedores de TV. Estes \u00faltimos sendo considerados como que apresentam pior taxa.<\/p>

O A2P SMS torna isso poss\u00edvel, para que por exemplo as notifica\u00e7\u00f5es, valida\u00e7\u00f5es de passwords – OTP (one time passwords) – e dupla autentita\u00e7\u00e3o – 2FA (two-factor authentication), sejam enviadas atrav\u00e9s de SMS – a qualquer hora e em qualquer lugar.<\/p>

Porqu\u00ea escolher a Go4Mobility como o seu parceiro de Messaging?<\/strong><\/h3>

Na Go4Mobility, estamos focados em oferecer os melhores servi\u00e7os e com a m\u00e1xima qualidade para permitir que os nossos clientes alcancem e aumentem os seus resultados.<\/p>

Com v\u00e1rios anos de experi\u00eancia nas \u00e1reas de telecomunica\u00e7\u00f5es e de Mobile Marketing, a Go4Mobility \u00e9 um parceiro de confian\u00e7a para o seu neg\u00f3cio Wholesale Bulk SMS Business.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Go4Mobility\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/strong><\/h3>

Contacte-nos e marque reuni\u00e3o com os nossos especialistas<\/strong><\/h3>

Fa\u00e7a o seu pedido de\u00a0contacto<\/a> ou marque j\u00e1 uma reuni\u00e3o: marketing@go4mobility.com\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A entrega de A2P SMS continua por ser respons\u00e1vel da maior parte das comunica\u00e7\u00f5es? Quais s\u00e3o os pontos chave? <\/p>\n","protected":false},"author":18,"featured_media":6483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-6436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos"],"yoast_head":"\nBlog - A2P SMS - Os tr\u00eas pontos chave - Wholesale Bulk SMS Business.<\/title>\n<meta name=\"description\" content=\"A entrega de A2P SMS continua por ser respons\u00e1vel da maior parte das comunica\u00e7\u00f5es? Quais s\u00e3o os pontos chave? 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