{"id":14174,"date":"2022-05-27T10:19:28","date_gmt":"2022-05-27T09:19:28","guid":{"rendered":"https:\/\/go4mobility.com\/?p=14174"},"modified":"2022-05-27T16:19:11","modified_gmt":"2022-05-27T15:19:11","slug":"5-boas-praticas-de-sms-marketing","status":"publish","type":"post","link":"https:\/\/go4mobility.com\/pt-pt\/5-boas-praticas-de-sms-marketing\/","title":{"rendered":"5 Boas Pr\u00e1ticas de SMS Marketing"},"content":{"rendered":"\t\t
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O SMS \u00e9 um canal de marketing inovador que permite \u00e0s empresas comunicar de forma <\/span>direta<\/span> e eficiente com os seus clientes. Apresentamos cinco pr\u00e1ticas recomendadas para uma estrat\u00e9gia eficaz de<\/strong><\/span> SMS<\/span> marketing<\/span><\/strong><\/span>:<\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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1 - Garanta a conformidade legal <\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A sua empresa pode iniciar uma conversa com os seus clientes a partir do momento em que estes optem por receber as suas campanhas. O processo de subscri\u00e7\u00e3o proporciona tamb\u00e9m uma oportunidade \u00fanica para segmentar os seus contactos.<\/strong> Os dados por eles fornecidos podem tamb\u00e9m facultar-lhe detalhes.
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Em alguns casos, os clientes podem n\u00e3o se lembrar que aceitaram receber as suas mensagens SMS comerciais. Para evitar incoer\u00eancias e cumprir as diretrizes legais, forne\u00e7a detalhes claros sobre como optar por cancelar a rece\u00e7\u00e3o das suas mensagens SMS.<\/span>\u00a0<\/span><\/p>

Se pretende comunicar com uma audi\u00eancia internacional, opte pelo\u00a0 parceiro certo para o orientar sobre os regulamentos das telecomunica\u00e7\u00f5es do pa\u00eds onde deseja operar.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2 - Novidades sobre a sua marca, ofertas, sondagens ou lembretes s\u00e3o bem-vindos <\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Em primeiro lugar, lembre-se de que deve identificar a sua marca cada vez que enviar uma mensagem SMS. Pode faz\u00ea-lo personalizando o remetente da sua mensagem com o nome da sua marca se utilizar um <\/strong><\/span>short code<\/i>.\u00a0<\/strong><\/p>

\u00c9 importante estabelecer uma conversa\u00e7\u00e3o: <\/span>D<\/span>\u00ea as boas-vinda<\/span>s aos seus clientes, agrade<\/span>\u00e7a-lhes pelo seu interesse <\/span>ou pe\u00e7a-lhes feedback sobre as suas aquisi\u00e7\u00f5es passadas.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>

Al\u00e9m disso, lembretes de marca\u00e7\u00f5es, atualiza\u00e7\u00f5es importantes sobre eventos, e esclarecimento de quest\u00f5es encaixam-se perfeitamente numa estrat\u00e9gia de SMS marketing.<\/span>\u00a0<\/span><\/p>

Deve tamb\u00e9m enviar novidades sobre a sua marca e sugest\u00f5es sobre produtos selecionados. Mesmo que a sua empresa n\u00e3o tenha uma loja f\u00edsica, pode convidar os seus clientes para a sua plataforma de<\/span> e-commerce<\/span><\/i>. Acrescente um toque de exclusividade ao partilhar uma oferta especial.\u00a0<\/span>\u00a0<\/span><\/p>

Quando incluir <\/span>links<\/span><\/i> nas suas mensagens SMS, utilize um<\/strong><\/span> shortener<\/i><\/strong> de URL personalizado<\/strong>. Ao contr\u00e1rio de links<\/em> curtos e gen\u00e9ricos, os URLs curtos personalizados permitem-lhe adicionar um CTA ao pr\u00f3prio<\/strong> link<\/strong><\/em>,<\/em> o que pode aumentar as taxas de cliques em at\u00e9 39%<\/strong>. Al\u00e9m disso, utilize UTMs para acompanhar os resultados das suas campanhas.<\/strong><\/span>\u00a0<\/strong><\/p>

Em geral, seja amig\u00e1vel e cordial nas suas mensagens de marketing SMS, porque \u00e9 isso que os clientes esperam deste canal de comunica\u00e7\u00e3o.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3 - Tenha em conta a frequ\u00eancia e os hor\u00e1rios de comunica\u00e7\u00e3o <\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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S\u00e3o enviadas cerca de 15,2 milh\u00f5es de mensagens SMS por minuto. Caso comunique excessivamente sobre a sua marca, h\u00e1 uma alta probabilidade de os clientes optarem por deixar de receber as suas SMS. Eis duas m\u00e1ximas a seguir:<\/strong><\/span>\u00a0<\/strong><\/p>

Menos \u00e9 mais<\/strong>:<\/strong> trate os seus clientes como amigos. Eles optaram por facultar \u00e0 sua marca o seu n\u00famero de telefone para receberem mensagens provenientes da sua empresa. Utilize este canal de comunica\u00e7\u00e3o <\/span>one-to-one<\/span><\/i> para enviar novidades e conte\u00fados que sejam relevantes para eles. N\u00e3o se esque\u00e7a de recorrer aos dados informativos de que disp\u00f5e sobre os seus clientes.<\/span>\u00a0<\/span><\/p>

Seja cuidadoso com os fuso-hor\u00e1rios<\/strong>:<\/strong> A otimiza\u00e7\u00e3o da hora de envio de mensagens \u00e9 a chave para uma campanha de marketing SMS eficaz. <\/span>\u00c9 conveniente <\/span>enviar as suas SMS de manh\u00e3 ou <\/span>\u00e0<\/span> tarde, sempre tendo em conta o fuso hor\u00e1rio do seu cliente.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4 - Seja breve <\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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O SMS \u00e9 um canal de marketing <\/span>que con<\/span>t<\/span><\/span>\u00e9<\/span><\/span>m um limite de<\/span> caracteres. <\/span>Para ser mais eficaz, <\/span>mantenha os conte\u00fados das suas SMS precisos e diretos<\/span><\/strong>. <\/span>Se <\/span>for necess\u00e1rio incluir mais informa\u00e7\u00e3o<\/span>, <\/span>tente <\/span>publi<\/span>car<\/span> um <\/span>artigo<\/span><\/span> de blog original e envi<\/span>e<\/span> o<\/span><\/span> link<\/span><\/span><\/em> por<\/span> SMS.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5 - Automatize e torne a sua comunica\u00e7\u00e3o relevante <\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A utiliza\u00e7\u00e3o de uma plataforma de marketing ir\u00e1 ajud\u00e1-lo a divulgar a sua mensagem, enquanto continua a ser relevante para os seus clientes<\/strong><\/span>. <\/span><\/strong>Por exemplo, <\/span>se<\/span> tiver a informa\u00e7\u00e3o de<\/span> quando foi <\/span>a \u00faltima visita do seu cliente \u00e0 sua loja, pode convid\u00e1-lo a voltar com um desconto especial<\/span>. Isto <\/span>sem <\/span>a necessidade <\/span>de preparar a comunica\u00e7\u00e3o manualmente.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Descubra aqui<\/a> as solu\u00e7\u00f5es SMS da Go4Mobility\u00a0<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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O marketing SMS continuar\u00e1 a <\/span>ser<\/span> um importante canal de marketing. Encorajamo-lo a utiliz\u00e1-lo e a integr\u00e1-lo em todas as fases da <\/span><\/span>customer<\/span> journey<\/span><\/span><\/em>, criando assim <\/span><\/span>customer<\/span> experiences<\/span><\/span><\/em> envolvente<\/span>s<\/span>.<\/span><\/span>\u00a0<\/span>eo.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O apoio\u202fGo4Mobility <\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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As nossas equipas comerciais e t\u00e9cnicas est\u00e3o prontas para o apoiar, fornecendo uma solu\u00e7\u00e3o completa – assegurando todo o processo desde o n\u00famero a utilizar e a respetiva configura\u00e7\u00e3o, at\u00e9 <\/span>\u00e0<\/span> orienta\u00e7\u00e3o em requisitos legais e de <\/span>compliance<\/span><\/i>, bem como na configura\u00e7\u00e3o e gest\u00e3o de campanhas.<\/span>\u00a0<\/span><\/p>

\u00a0<\/span>A operar no \u00e2mbito das comunica\u00e7\u00f5es digitais h\u00e1 mais de uma d\u00e9cada, a Go4Mobility est\u00e1 empenhada em impulsionar o crescimento sustentado do mercado das comunica\u00e7\u00f5es m\u00f3veis, desenvolvendo assim experi\u00eancias cada vez mais convenientes e seguras para os utilizadores.\u202f\u202f\u00a0\u00a0<\/span>\u00a0<\/span><\/p>

\u00a0<\/span>Se pretende informa\u00e7\u00f5es sobre as nossas solu\u00e7\u00f5es SMS e as suas oportunidades e boas pr\u00e1ticas, conhecer as nossas solu\u00e7\u00f5es de pagamento a n\u00edvel mundial<\/span>, <\/span><\/b>visite o nosso site: go4mobility.com<\/span><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t Fale com a nossa equipa de vendas <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

O SMS \u00e9 um canal de marketing inovador que permite \u00e0s empresas comunicar de forma direta e eficiente com os seus clientes. Apresentamos cinco pr\u00e1ticas recomendadas para uma estrat\u00e9gia eficaz de SMS marketing. <\/p>\n","protected":false},"author":17,"featured_media":14175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,33],"tags":[],"class_list":["post-14174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-blog"],"yoast_head":"\n5 Boas Pr\u00e1ticas de SMS Marketing - Go4Mobility<\/title>\n<meta name=\"description\" content=\"O SMS \u00e9 um canal de marketing inovador que permite \u00e0s empresas comunicar de forma direta e eficiente com os seus clientes. Apresentamos cinco pr\u00e1ticas recomendadas para uma estrat\u00e9gia eficaz de SMS marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go4mobility.com\/pt-pt\/5-boas-praticas-de-sms-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Boas Pr\u00e1ticas de SMS Marketing - Go4Mobility\" \/>\n<meta property=\"og:description\" content=\"O SMS \u00e9 um canal de marketing inovador que permite \u00e0s empresas comunicar de forma direta e eficiente com os seus clientes. 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