{"id":6438,"date":"2019-12-12T12:00:48","date_gmt":"2019-12-12T12:00:48","guid":{"rendered":"https:\/\/go4mobility.com\/?p=6438"},"modified":"2020-04-07T18:20:05","modified_gmt":"2020-04-07T17:20:05","slug":"go4mobility-sms-a2p-las-tres-caracteristicas-clave","status":"publish","type":"post","link":"https:\/\/go4mobility.com\/es\/go4mobility-sms-a2p-las-tres-caracteristicas-clave\/","title":{"rendered":"SMS A2P: las tres caracter\u00edsticas clave"},"content":{"rendered":"\t\t
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SMS A2P<\/a>: las tres caracter\u00edsticas clave<\/strong><\/h1>

\u00a0<\/strong>En 1995, las personas envi\u00e1bamos una media de 0,4 SMS al mes. Veinticinco a\u00f1os m\u00e1s tarde, esta herramienta se ha convertido en un medio de comunicaci\u00f3n cotidiano y familiar. \u00daltimamente, sin embargo, las aplicaciones de mensajer\u00eda OTT, como WhatsApp y Viber, han ido ganando terreno en las comunicaciones P2P (de persona a persona), si bien en las comunicaciones de car\u00e1cter empresarial los SMS A2P <\/a>(de aplicaci\u00f3n a persona) no solo han logrado sobrevivir, sino que siguen en aumento.<\/p>

Los SMS A2P siguen representando una parte importante del panorama de las comunicaciones. \u00bfCu\u00e1les son sus caracter\u00edsticas clave?<\/p>

1. Los SMS son m\u00e1s r\u00e1pidos, eficientes y fiables<\/strong><\/h2>

Quiz\u00e1 las principales ventajas de los SMS A2P sean su uso generalizado y su rapidez, adem\u00e1s del hecho de que funcionen con cualquier tel\u00e9fono y que sean tan f\u00e1ciles de utilizar. Los SMS funcionan incluso sin necesidad de conexi\u00f3n a internet (4G).<\/p>

Los SMS A2P son muy populares, y constituyen el medio del que m\u00e1s se f\u00edan los consumidores a la hora de comunicarse con las empresas. De hecho, seg\u00fan un estudio de MEF<\/a>, una asociaci\u00f3n del sector del m\u00f3vil, los SMS son el canal de comunicaci\u00f3n empresarial m\u00e1s fiable: casi dos veces m\u00e1s que el correo electr\u00f3nico o las aplicaciones OTT.<\/p>

En el futuro, nuevas y mejores formas de mensajer\u00eda, como el RCS, permitir\u00e1n a las empresas aprovechar a\u00fan m\u00e1s la comunicaci\u00f3n con los consumidores, pero los env\u00edos A2P seguir\u00e1n siendo el m\u00e9todo preferido para llegar a la mayor cantidad posible de personas. \u00bfPor qu\u00e9? Porque los consumidores y las empresas as\u00ed lo quieren, y porque son el veh\u00edculo de comunicaci\u00f3n empresarial que mayor confianza genera.<\/p>

2. Los tel\u00e9fonos m\u00f3viles han cambiado el comportamiento de los consumidores<\/strong><\/h2>

Est\u00e1 claro que las personas que viven en econom\u00edas desarrolladas son m\u00e1s propensas a tener un tel\u00e9fono m\u00f3vil y a utilizar internet y las redes sociales que las que viven en econom\u00edas emergentes. De hecho, la penetraci\u00f3n de los dispositivos m\u00f3viles alcanza el 76\u00a0% en las econom\u00edas desarrolladas, frente al 45\u00a0% en las emergentes.<\/p>

Pero el \u00e9xito de los tel\u00e9fonos m\u00f3viles ha provocado un importante cambio en la manera de comunicarse de las personas. En la actualidad, estamos m\u00e1s habituados que nunca a comunicarnos a trav\u00e9s de mensajes de voz y de texto, y a menudo lo hacemos de un modo espont\u00e1neo. Una consecuencia de ello es un cambio en las expectativas del consumidor a la hora de comunicarse con las empresas. Queremos recibir notificaciones precisas y puntuales sobre la hora de entrega de nuestros paquetes, o sobre el saldo de nuestra cuenta bancaria. Y cada vez son m\u00e1s los consumidores que desean que la comunicaci\u00f3n se produzca en ambas direcciones.<\/p>

3. El creciente uso de la mensajer\u00eda A2P en los sectores que trabajan de cara al p\u00fablico<\/strong><\/h2>

Los SMS A2P constituyen una manera r\u00e1pida y fiable de llegar a los consumidores en cada etapa de su interacci\u00f3n con las empresas, por lo que resultan perfectos para las que trabajan de cara al p\u00fablico.<\/p>

En sectores como la banca y los servicios financieros, cada vez m\u00e1s amenazados por nuevas empresas emergentes, la atenci\u00f3n al cliente es el principal campo de batalla para conquistar y fidelizar a los consumidores. De hecho, no ofrecer una gran atenci\u00f3n al cliente tiene consecuencias nefastas. Accenture calcula que el coste de la migraci\u00f3n de clientes debida a una mala atenci\u00f3n alcanza los 1,6 billones de d\u00f3lares. Pero el informe Digital Disconnect In Customer Engagement va a\u00fan m\u00e1s all\u00e1. Seg\u00fan este informe, el 52\u00a0% de los clientes han cambiado de proveedor por culpa de una mala atenci\u00f3n, y los bancos, los comercios y los proveedores de televisi\u00f3n por cable y sat\u00e9lite son los peor parados.<\/p>

Los SMS A2P hacen posible que las notificaciones, las verificaciones, las contrase\u00f1as de un solo uso (OTP) y las autenticaciones en dos pasos (2FA) se env\u00eden mediante mensajes SMS encriptados en cualquier momento y a cualquier lugar.<\/p>

\u00bfPor qu\u00e9 elegir a Go4Mobility como proveedor de mensajer\u00eda?<\/strong><\/h3>

En Go4Mobility nos preocupamos por ofrecer los mejores servicios con la m\u00e1xima calidad, para que nuestros clientes puedan mejorar sus resultados.<\/p>

Gracias a nuestros a\u00f1os de experiencia en telecomunicaciones y Mobile Marketing, le ofrecemos un servicio de SMS masivos al por mayor<\/a> en el que puede confiar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Organice una reuni\u00f3n con nuestros expertos<\/h3>

\u00bfEst\u00e1 usted interesado en nuestros servicos! \u00a1P\u00f3ngase en contacto con nosotros!<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Los SMS A2P siguen representando una parte importante del panorama de las comunicaciones. \u00bfCu\u00e1les son sus caracter\u00edsticas clave?<\/p>\n","protected":false},"author":18,"featured_media":6485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-6438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"\nBlog - SMS A2P: Las tres caracter\u00edsticas clave<\/title>\n<meta name=\"description\" content=\"Los SMS A2P siguen representando una parte importante del panorama de las comunicaciones. \u00bfCu\u00e1les son sus caracter\u00edsticas clave?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/go4mobility.com\/pt-pt\/a2p-sms-os-tres-pontos-chave\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog - 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